Build reviews for your products with a community of Peopletailer’s

Peopletailer’s love to discover, try and review products. They help shoppers make better, smarter and healthier purchases with e-commerce retailers.

“People don’t want to just to see your products. They want to understand how your products can be used to make their lives better”

Ming Tse

Co-founder, Peopletail

Benefits of sampling campaigns with Peopletailer’s

Earned Advertising

Peopletailer’s publish authentic reviews for products they like

Develop trial and awareness

Peopletailer’s heighten your product reputation

Making it shoppable

Every product review becomes shoppable with e-commerce retailers across Canada

Reviews you can share

You can share product reviews on platforms like facebook, twitter, linkedin and more.

Increase your product’s SEO

Reviews improve search engine optimization for your products

Increase User-Generated Content

Reviews are a great combination of text, photos and videos

Consumers Prefer It — More than 92% of consumers around the world trust earned media (like advice from family and friends) more than all other forms of advertising.

How it works

  • Plan and book your campaign

    Review our content calendar as a guide of popular themes throughout the year. Determine how many products you want reviewed. Book a call with our campaign team.

  • Ship your products to our fulfillment centre

    Once your campaign has been approved, we will provide instructions to send your products to our fulfillment centre in Mississauga Ontario, Canada. Our team will confirm receipt of your products and any supporting collateral you wish to include e.g brochures, accessories.

  • We’ll develop your campaign offering

    Our launch team will help educate the community of Peopletailer’s about your product’s main features and benefits - before they order them. We’ll also provide them ideas on how their reviews can best articulated through a combination of text, photos and videos.

  • We’ll ship your products to Peopletailer’s across Canada

    We handle shipping your products to Peopletailer’s across Canada who genuinely want to try and review them. Of note: we only ship items up to 5lbs in weight to participants.

  • Peopletailer’s will try and review your product

    Participants have a timeframe to try your product, and publish authentic reviews for it on Peopletail. They’ll also link to e-commerce retailers where shoppers can buy them thereafter.

  • We’ll provide you a summary of the campaign

    After each campaign is complete, we provide you a link where you can view all the reviews together. Every review is shareable via platforms such as facebook, twitter, linkedin. We are also working on an API where reviews can auto-appear on brands and e-commerce websites and remain shoppable.


Select e-commerce retailers notify us every time a sale occurs from one of the reviews on Peopletail. As long as the reviews remain online, this process will continue indefinitely. In select cases where a sale is realized, retailers pay us an affiliate commission (typically in the range of 3-10%), in turn we share these commissions with the specific Peopletailer’s who wrote the reviews.

“Online reviews are transforming the way consumers make purchase decisions - *95% of shoppers read online reviews before making a purchase, and 88% trust online reviews as much as personal recommendations from families and friends”

Speigl Research Centre

Campaign Planner

  • Arthritis & Joint Pain
  • Allergies
  • Back to School
  • Cold and Flu
  • Children & Teens
  • Cleansing & Detox
  • Digestive Health
  • Diabetes Support
  • Energy
  • Eye Health
  • Immune Health
  • Heart Health
  • Men’s Health
  • Women’s Health
  • Stress
  • Superfoods
  • Weight Management
  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • Jun
  • Jul
  • Aug
  • Sep
  • Oct
  • Nov
  • Dec

2019 Rates

Number of products


25 products


50 products


75 products


100 products



Campaigns must be booked at least 30 days prior to the month you wish to see your products sampled.

Rates do not include cost of your products. You will be responsible for supplying products according to the quantity of your campaign.

You can supply literature e.g. brochures, sell sheets with your products. An additional cost of $2 item will be charged.

After your campaign details have been confirmed, you will be responsible to ship your products to our fulfilment centre in Mississauga located at:

AMZ Prep

1200 Aimco Blvd, Unit 6

Mississauga, Ontario

L4W 1B2

Interested to book a sampling campaign?

Book a call