Product reviews help consumers with purchase decisions
Quality product reviews provide vital, useful information that consumers want to know over and above corporate written product descriptions alone.
Product reviews build trust
Honest, user-generated content and product reviews create social proof, giving insights to real-life consumers’ experiences.
Product reviews educate consumers
Consumers love learning about products through people - especially videos. The more raw and unfiltered reviews are, the more authenticity they convey.
Product reviews create awareness
Reviews are often shared through social media and messaging platforms to raise the advocacy for products people had good experiences with.
Product reviews improve SEO
Reviews organically rise to the top of the search engine results because they are a source of fresh content that obtain engagements from viewers.
Product reviews offer feedback
Reviews are authentic experiences made by people, for people, how products are used, why people like about them and sometimes why they don’t.